sponsorprint
Sponsorprint index · monthly report

Most active creator sponsors, May 2026

302 brands made 725 disclosed creator deals across 127 creators this month, down 86% on the month before. Counted from public #ad, #partner and "sponsored by" disclosures on YouTube and Instagram; the paid-partnership label without a hashtag is not visible, so treat these as floors.

Who's spending most

#BrandCategoryCreatorsDeals
1SamsungTech823
2Bambulab (?)Tech621
3NvidiaTech512
4SoundcoreTech55
5GithubTech434
6ChatgptTech422
7Micro CenterTech410
8AmazonTech410
9MicrosoftTech47
10Mova (?)Tech46
11IncogniBusiness44
12PcbwayTech38
13GymsharkFitness36
14LenovoTech35
15EpomakerGaming34

By vertical

The creator lane, and the brands booking it most this month.

Tech
300 deals
  1. 1Samsung5 creators
  2. 2Soundcore4 creators
  3. 3Chatgpt3 creators
  4. 4Nvidia3 creators
  5. 5Amazon3 creators
DIY
116 deals
  1. 1Github1 creator
  2. 2Prusa3d1 creator
  3. 3Lukes Laboratory1 creator
  4. 4Chatgpt1 creator
  5. 5Open Ai1 creator
Other
68 deals
  1. 1Github2 creators
  2. 2Askchapter1 creator
  3. 3Shopee1 creator
  4. 4Chapter Fridays1 creator
  5. 5Chapter Original Video Source1 creator
Pets
53 deals
  1. 1Bambulab (?)1 creator
  2. 2Steamcommunity1 creator
  3. 3Secretlab1 creator
  4. 4dbrand1 creator
  5. 5Hims1 creator
Art
26 deals
  1. 1ASUS2 creators
  2. 2Micro Center1 creator
  3. 3Prsm21 creator
  4. 4MSI1 creator
  5. 5Gymshark1 creator
Design
26 deals
  1. 1Wayfair1 creator
  2. 2Pcbway1 creator
  3. 3Microchipdirect1 creator
  4. 4Piccircuit1 creator
  5. 5Flexispot1 creator
Parenting
25 deals
  1. 1Maono Microphones1 creator
  2. 2Streamyard1 creator
  3. 3Namimatcha1 creator
  4. 4Tovala1 creator
  5. 5Meanwhile1 creator
Gaming
22 deals
  1. 1Meld1 creator
  2. 2Shockbyte1 creator
  3. 3Phoronix1 creator
  4. 4Logitech1 creator
  5. 5Protonvpn1 creator
Fitness
16 deals
  1. 1Gymshark2 creators
  2. 2Kala Therapy1 creator
  3. 3Hyrox (?)1 creator
  4. 4Friendship (?)1 creator
  5. 5Runna1 creator
Entertainment
16 deals
  1. 1Bambulab (?)1 creator
  2. 2Maono Microphones1 creator
  3. 3Streamyard1 creator
  4. 4Corsair1 creator
  5. 5Joindeleteme1 creator
Home
14 deals
  1. 1Samsung1 creator
  2. 2Rocket Money1 creator
  3. 3Zocdoc1 creator
  4. 4Hmg1 creator
  5. 5Qvc1 creator
Beauty
7 deals
  1. 1Samsung1 creator
  2. 2Abode1 creator
  3. 3Timeline1 creator
  4. 4DRMTLGY1 creator
  5. 5Ipsy1 creator
Lifestyle
6 deals
  1. 1pretzelized1 creator
  2. 2Bollandbranch1 creator
  3. 3Dunkin'1 creator
  4. 4Chewy1 creator
  5. 5Act!1 creator
Auto
5 deals
  1. 1Apple1 creator
  2. 2Microsoft1 creator
  3. 3Steam1 creator
  4. 4Micro Center1 creator
  5. 5Fillout1 creator
Wellness
4 deals
  1. 1Benefiber1 creator
  2. 2Babybjorn1 creator
  3. 3Amika1 creator
  4. 4Fabletics1 creator
Business
4 deals
  1. 1Famousfootwear1 creator
  2. 2Prosupps1 creator
  3. 3Redtigercam1 creator
  4. 4Fijiwater1 creator
Finance
4 deals
  1. 1NexusClips1 creator
  2. 2Runable1 creator
  3. 3Emeet1 creator
Books
3 deals
  1. 1Akkogear1 creator
  2. 2Mova (?)1 creator
  3. 3Insta3601 creator
Food
2 deals
  1. 1Kitchenaid1 creator
  2. 2Bambulab (?)1 creator
Fashion
2 deals
  1. 1West (?)1 creator
  2. 2Colgate1 creator
Photography
2 deals
  1. 1Amaran1 creator
Sports
2 deals
  1. 1Okay Jersey Wwwokayjerseycom 81 creator
  2. 2Okayjersey1 creator
Coffee
1 deals
  1. 1Createthe (?)1 creator
Dad
1 deals
  1. 1CLR (?)1 creator

New this month

Brands with their first disclosed creator deal in the index. New budgets, new programs, worth a pitch.

Samsung · 23Chatgpt · 22Bambulab (?) · 21Prusa3d · 14Hototools · 12Nvidia · 12Lttstore · 11Micro Center · 10Amazon · 10Creatorcashflow · 10Maono Microphones · 10Streamyard · 10
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Method: disclosures detected in public captions and descriptions read through the official YouTube and Instagram APIs. Brand names as written by creators, deduplicated. Not a complete record of any brand's spending.